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custom made strap tool

We could have added a cheap strap tool for like 0.2$ a piece and maximize our profit on the watches.


Or like this:

But we decided not do it. Instead we created something useful and cool looking.


The custom made strap tool is made of 316L Stainless Steel with removable tool heads made of fine steel (much harder than 316L stainless steel). For the finish we choose to go with a nice sanblasted surface. Default combo is the screw-driver and the 2 feet spring bar tool. You receive an additional screw-driver head and a pointy head for drilled lug spring bar removals. 


This comfy tool allows you to change straps of most watches. 

Our multifunctional tool is inspired by the traditional chinese pu'er knife, which I got to know during my trips in China and drinking tea with local friends and factory owners.


This knife is used to break out pieces from a dried pu'er tea disk or brick, those dried teas can be 30 years old and older! I liked that tradition and the tea very much, so I wanted to convert it into modern use for our customers. 

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New design

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Early rendering stage of an upcoming project we are working on.  The renders are not final. There will be some changes like the bezel insert engraving style, hands. Additional dials. 41 mm diameter, 46 mm lug to lug, 12.50 mm height, powered by Sellita Elab Grade SW200-1 or Soprod Newton (could not decide yet). Lugs are 20 mm. Stainless Steel 316L with experimental hardening which gives the steel a hardness of 1800-3000 HV, we will provide a test report to proof our claims, just like with the lume, we like to verify what we promise and not just blind-trust our suppliers! Genuine Swiss Made Lumicast indices and chapter ring with highest possbile Grade of lume and some even have a lumicast dial (in the works). Hands are polished with middle chamfer. Box sapphire or maybe double domed (not decided yet). Exhibition case back. Parts are made in Switzerland and China with final assembly and QC in Switzerland with our watchmaker in La Chaux-de-Fonds. We ship from our Swiss Office worldwide. This way we can offer it at an affordable price. we are aiming at $649 including shipping. Each color will be limited to 50 pieces. How do you like it? The project is not named yet ^^

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Taking Photos

By Pascal Isenegger • April 23, 2022
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