About us

WICKED WATCH CO.

We are based near Basel, Switzerland in the beautiful town Aesch. To optimize our logistics and quality control, we have a secondary office in Shenzhen, China.

WICKED WATCH CO. is a family owned and independent business.

Our suppliers are located in Switzerland, Europe and China. We manage the watch project ourselves without a trading company in between. This makes us more flexible in production and allows us to achieve the best possible quality without cutting corners.

As one of the first microbrands, we proudly utilize authentic Swiss Made LUMICAST® (see more in our blog). We keep researching and promoting new materials and technologies in the affordable watch market. 

WHO WE ARE

Meet Pascal

Hi, I'm Pascal, the founder of WICKED WATCH CO.

Here's a little bit about me: I was born in Basel, Switzerland and studied finance and banking. I'm a food lover and love eating a variety of dishes from all over the world! Besides eating, I'm a hobby chef and like to cook different cuisines (Chinese, French, German, Japanese etc.) for my family and friends. From a young age, I have always been a curious person and I liked to discover new things.

I am not a professional designer, marketing guru or anything like that, but a real watch enthusiast.

We avoid using meaningless marketing terms like:

"Surgical Grade Stainless Steel"

"Aerospace Grade Titanium"

"High-Tech coating"

"Swiss Grade"

"Cutting out the middle's man"

or similar meaningless words (because let's face it, most of the time it's just a made up marketing name for something ordinary that is used by many other companies as well and it's not that "special").

Our WICKED timepieces are made with passion and love. Each collection has its own unique design and stand-out features, such as great lume, ultra-black dials, meteorite dials, exotic case materials and many more.